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01.

BRAND STRATEGY

I will guide you to total brand clarity

This service is for you if you’re ready to stop guessing and start building a brand that consistently attracts the right audience. Brand Strategy isn’t just a one-time service — it’s a strategic investment that lays the groundwork for every future decision, from visuals to marketing, ensuring that your brand grows with intention and impact. It gives you clarity, direction, and a blueprint that guides all creative and business decisions. It prevents costly missteps, saves time, and ensures that your brand consistently communicates your value. By defining your mission, audience, messaging, and personality, you create a framework that strengthens every future campaign, design, and interaction.

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What is Included

  • Brand Audit & Market Positioning – understanding your current standing and where you fit in the market.

  • Competitive Analysis – key insights on your competitors and how to stand apart.

  • Audience Profiles – clear portraits of your ideal customers, their needs, and motivations.

  • Brand Personality & Tone of Voice – defining how your brand speaks and is perceived.

  • Mission, Vision & Core Values – anchoring your brand in purpose and direction.

  • Brand Story & Messaging Framework – compelling key messages, tagline ideas, and elevator pitch.

  • Content Pillars – 3–5 themes to guide all future marketing and communications.

  • Customer Journey Map – identifying touchpoints and opportunities to connect.

  • Brand Rollout Recommendations – actionable steps to introduce and maintain your brand.

Investment

1,000 USD

Timeline

2-3 Weeks / Timeline varies based feedback loops

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01.

BRAND STRATEGY

I will guide you to total brand clarity

This service is for you if you’re ready to stop guessing and start building a brand that consistently attracts the right audience. Brand Strategy isn’t just a one-time service — it’s a strategic investment that lays the groundwork for every future decision, from visuals to marketing, ensuring that your brand grows with intention and impact. It gives you clarity, direction, and a blueprint that guides all creative and business decisions. It prevents costly missteps, saves time, and ensures that your brand consistently communicates your value. By defining your mission, audience, messaging, and personality, you create a framework that strengthens every future campaign, design, and interaction.

cover.png

What is Included

  • Brand Audit & Market Positioning – understanding your current standing and where you fit in the market.

  • Competitive Analysis – key insights on your competitors and how to stand apart.

  • Audience Profiles – clear portraits of your ideal customers, their needs, and motivations.

  • Brand Personality & Tone of Voice – defining how your brand speaks and is perceived.

  • Mission, Vision & Core Values – anchoring your brand in purpose and direction.

  • Brand Story & Messaging Framework – compelling key messages, tagline ideas, and elevator pitch.

  • Content Pillars – 3–5 themes to guide all future marketing and communications.

  • Customer Journey Map – identifying touchpoints and opportunities to connect.

  • Brand Rollout Recommendations – actionable steps to introduce and maintain your brand.

Investment

1,000 USD

Timeline

2-3 Weeks / Timeline varies based feedback loops

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Iced Coffee

This is for you if

  • You’re tired of guessing and want a clear roadmap for how your brand should look, sound, and grow

  • You want to deeply understand your audience and how your brand can truly connect with them

  • You’re ready to define the core of your brand — your mission, values, and story — so it feels aligned

  • You value collaboration and reflection, and are willing to invest time in creating a brand that truly represents you

  • You see this as a smart investment — a foundation that will save you time and confusion when it’s time to design your visuals, website, or social media.

This is not for you if

  • You’re comfortable experimenting as you go and don’t feel ready to commit to a long-term strategy yet

  • You prefer to focus on your products or services without diving too deeply into audience insights, for now

  • You’re not ready to reflect on your brand’s purpose, values, or long-term vision

  • You’re looking for a quick launch, or don’t have the time right now to go through a full brand discovery process

  • You are just beginning and haven’t thought that far ahead yet, so this step feels like an extra task rather than part of the bigger picture

HOW the PROCESS works

Discovery Call

Collaboration

Big Launch

During a 30 to 60-minute complimentary discovery call, I'll listen to your ideas and will better understand your brand and vision. If we both feel we are a good match, I will send a proposal with the project details, investment, and number of revisions needed.

After the proposal has been signed, we will divide the project into distinct stages, collaborating closely at each step to ensure that the outcome meets both your and my expectations. 

I will provide all the support needed for the launch and allow 14 days afterward for any troubleshooting and technical support you might need. You sit back and enjoy all the compliments!

Frequently asked questions

Nayeli
Cabrera

Graphic Designer

& Fine Artist

EMPOWERING UNIQUE HUMANS WITH UNIQUE VISUAL LANGUAGE

© 2025 Nayeli Cabrera

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