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CREATE THE

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THINGS

YOU

WISH EXISTED

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01.

BRAND STRATEGY

I will guide you to total brand clarity

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This service is for you if you’re ready to stop guessing and start building a brand that consistently attracts the right audience. Brand Strategy isn’t just a one-time service — it’s a strategic investment that lays the groundwork for every future decision, from visuals to marketing, ensuring that your brand grows with intention and impact. It gives you clarity, direction, and a blueprint that guides all creative and business decisions. It prevents costly missteps, saves time, and ensures that your brand consistently communicates your value. By defining your mission, audience, messaging, and personality, you create a framework that strengthens every future campaign, design, and interaction.

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What is Included

  • Brand Audit & Market Positioning – understanding your current standing and where you fit in the market.

  • Competitive Analysis – key insights on your competitors and how to stand apart.

  • Audience Profiles – clear portraits of your ideal customers, their needs, and motivations.

  • Brand Personality & Tone of Voice – defining how your brand speaks and is perceived.

  • Mission, Vision & Core Values – anchoring your brand in purpose and direction.

  • Brand Story & Messaging Framework – compelling key messages, tagline ideas, and elevator pitch.

  • Content Pillars – 3–5 themes to guide all future marketing and communications.

  • Customer Journey Map – identifying touchpoints and opportunities to connect.

  • Brand Rollout Recommendations – actionable steps to introduce and maintain your brand.

Investment

1,000 USD

Timeline

2-3 Weeks / Timeline varies based on project scope and feedback loops

02.

VISUAL IDENTITY

Translating your brand into visuals

Ideal for those who are either starting up or looking to refresh and unify their existing brand. It is a comprehensive solution that ensures consistency across platforms and leaves a memorable impression on your target audience. Together, we will define your brand's goals and values, setting the foundation with a compelling visual identity.

What is Included

  • Brand Archetype

  • Brand Questionnaire

  • Brand Mood Board 

  • Bespoke Logo Suit (Primary Logo, Secondary Logo, Brand Icon)

  • Brand Identity Development

  • Font Pairing (Licenses quoted separately)

  • Brand Color Palette

  • Brand Style Guide (One Page) 

  • High-resolution Source Files 

Investment

Every project is one-of-a-kind and priced based on its specific requirements. Generally, this Branding Package begins at $1,500 USD

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Timeline

4-6 Weeks / Timeline varies based on project scope and feedback loops

 Add-ons 

  • Business Card Design

  • Stationery Design

  • Social Media Styling (Bio, Facebook Cover, and Highlight Covers)

  • Social Media Templates

  • Custom Art / Patterns

  • Stock Photo Selection 

  • Branded Merch

  • Email Signature

  • Photographic Mockups

  • Email Templates

  • Full Brand Guidelines (Book)

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03.

Web Design

Connect, convert and grow

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Achieve visual consistency across every touchpoint with my Web Design service. This package offers all the benefits of Signature Branding and a custom, professional website tailored to your needs. Using platforms like Wix or Squarespace, we’ll create a cohesive and user-friendly site that perfectly aligns with your brand. This is perfect for someone who wants a professional website, but would rather keep up with the updates themselves without depending on a designer in the future.

What is Included

  • Brand and Website Questionnaire

  • Fully Responsive Website (Landing Page Only or Multiple Pages) 

  • Full Build on Squarespace or Wix

  • Desktop and Mobile Versions

  • Brand Imagery

  • Essential Marketing Integration (Store, Booking, Payments​)

  • Basic SEO Implementation

  • Training on Website Maintenance 

  • 14-day post-launch support

NOT INCLUDED:

Platform subscription, domain, and email hosting, setting up 3rd-party apps 

Investment

Every project is one-of-a-kind and priced based on its specific requirements. Generally, this Brand + Web Design package begins at $2,600 USD, but it varies depending on Website size and add-ons

Timeline

8+ Weeks / Timeline varies based on project scope and feedback loops

Add-ons

  • Lead Generation

  • Advanced SEO 

  • Email Marketing Integration

  • Social & Newsletter Integration 

  • Other Marketing Integrations (Meta Pixel, Facebook Catalog, Google Analytics)

  • Website Maintenance (Monthly, Quarterly, Yearly)

IMPORTANT: Brand Strategy and Visual Identity must be completed before starting this stage.

04.

Design Á La Carte

Design for your unique needs

Whether it’s a short-term project or an ongoing collaboration, this service accommodates a range of price points and durations. From one-off tasks like posters or social media content to more extensive, custom design work, you get the freedom to choose what suits your brand’s specific demands.

Common Projects

  • Email Marketing Design & Strategy

  • Social Media Ads Design & Strategy

  • Social Media Management

  • Content Creation

  • Website Auditing

  • ​Poster Design

If you don't see what you are looking for, contact me. I might be able to provide what you need.

Investment

Every project is one-of-a-kind and priced based on its specific requirements. Reach out and let me know more about your budget.

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Timeline

Timeline varies based on project scope and feedback loops

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This is for you if

  • If you have lots of ideas for your brand, but need a creative partner to create an intentional and original brand

  • If you want to elevate your brand to reflect its quality and expertise and attract your dream clients

  • If you understand the value of a consistent brand experience and want it to be perceived as trustworthy

  • If you are willing to trust my process to bring you the best experience for your brand with fresh ideas

  • If you are ready to invest in yourself and your future, and commit time to understanding your brand

This is not for you if

  • If you have strict budget constraints or are looking for a quick fix for our design needs

  • If you are content with your current branding and believe it effectively communicates your message

  • If your primary focus is short-term gains or immediate results without long-term brand development

  • If you enjoy the creative process and prefer to have direct control over your brand's design aspects

  • If you have a rigid deadline, don't have the time to achieve a satisfactory result, or prefer not to be involved at all

HOW the PROCESS works

Discovery Call

During a 30 to 60-minute complimentary Google Meet call, I'll listen to your ideas and will better understand your brand and vision. If we both feel we are a good match, I will send a proposal with the project details

Collaboration

After the proposal has been signed, we will divide the project into distinct stages, collaborating closely at each step to ensure that the outcome meets both your and my expectations. 

Big Launch

I will provide all the support needed for the launch and allow 14 days afterward for any troubleshoot and technical support you might need. You sit back and enjoy all the complements!

Nayeli
Cabrera

Graphic Designer

& Fine Artist

EMPOWERING UNIQUE HUMANS WITH UNIQUE VISUAL LANGUAGE

© 2025 Nayeli Cabrera

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